#14 A Headache Full

May 4, 2012 § Leave a comment

I’m sorry to bring back what are probably bad memories, but do you remember this commercial?

Head On, apply directly to your forehead. Head On, apply directly to your forehead. I’m pretty sure the reasoning behind these ads were to give viewers a headache so that they would buy the product

They then released a new series of commercials, with people who said, “Head On, I hate your commercials, but I love your product.” Did they plan this form the beginning? Were the annoying commercials that filled your head with that ungodly line just building up to say, “We know they’re annoying, but try our product?”

Can’t say that their tactics ever led me to buying their product, but I know that that damn commercial is still lodged into the far recesses of my memories (again, sorry for digging this back up). However, that’s the reason I decided to write this blog. The other day, I’m not sure how exactly, that repetitive slogan resurfaced in my mind. After six years I can still remember this commercial. I can’t even remember what I had for lunch yesterday, but this ad is still with me.

So, is this a good thing or bad thing? The only reason that it’s still with me is because it was so annoying that I associated this brand with negative emotions and thoughts. However, a connection was still made. Although it’s better to have a positive connection with your audience, a negative one can be just as powerful. You’ll be talked about around the water cooler and information will spread. You’ll even be remembered after more than five years, at least in Head On’s case.

It’s better to have a really memorable bad commercial than a non-memorable good one (though a memorable good one is of course preferable).


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