Leisure Lock

April 26, 2014 § Leave a comment

I thought you all might like to know what’s been keeping me away from my blog. The answer is the AKQA Future Lions competition, which is a global competition that asks students to connect a brand with an audience in a way that was not possible five years ago.

My group (myself and two other writers, Eric Bloombaum and Sheldon Minor) came up with Nike Leisure Lock. I designed the logo, Eric did the animation, and we all wrote a (dare I say) pretty good script.

Check it out:

 

PS: I wanted to open with the line “A sedentary lifestyle can lead to a cemetery lifestyle,” but I was vetoed.

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