#24 The Future of Ads

May 23, 2012 § Leave a comment

I don’t know the future. I didn’t come here to tell you how this is going to end. I came here to tell you how it’s going to begin.”-Neo, The Matrix (1999).

Like Neo, I don’t claim to know the future, but like a Venice Beach palm reader, five minutes with me will get you my craziest guesses.

Media creates and reflects culture, so I predict that as our culture continues to change, so will ads. Where will our culture be in 10 years? Our culture is becoming more digitally-oriented. Just about everything is Internet-compatible nowadays, from our cell phones to our TVs. And advertising has found a niche in the Internet.

As far as I can tell, this Internet thing isn’t going away anytime soon (as much as librarians would like it to). Advertising is evolving right along with it, from pop-ups to interactive banner ads. So long as there is money to be made, there will be an ad. Pretty soon technology will be so advanced that ads will be inescapable. (Maybe even in our dreams as predicted by Futurama.)

Futurama’s take is fairly crazy (that’s what they said about sliced bread, too!), but it could become a reality. As people become more interconnected with technology (like this future phone concept) ads will come with them. Who knows, maybe in the near future ads will become part of vision (sort of like an augmented-reality display) and there will literally be ads everywhere we look.

Ads can be annoying and detract from what we’re trying to do (causing many people to get ad-blockers), but they are constantly changing to better suit their environment (sort of like a virus). I for one welcome our advertising overlords and cannot wait to see how ads will change.

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